WANT TO REACH SOCAL MOUNTAIN BIKERS WITH YOUR MESSAGE?

Who are we…

LRSD Corporation 501(c)3 owns and operates a mountain bike club that secures headline supporters. The club race team supports a limited number of athletes each season, organizes both free and subsidized community events, and provides educational programs throughout the year. As the organization grows, our capacity to support additional athletes increases.

We are here to GROW the SoCal MTB Community!

Core Values

Community: we will prioritize the interests of our community as a whole as to ensure sustainability when making decisions.

Safety: mountain biking is an inherently dangerous activity where people can and do get injured. however, we will never knowingly jeopardize the safety and well-being of our community.

Respect: we will use respectful language in all communication and appropriate behavior at all events, understanding that we serve a community of all backgrounds, beliefs, and ages.

Integrity: we will lead by example and represent our community as well as the mountain bike community with honor, responsibility, and accountability, always giving each other the benefit of the doubt.

Sportsmanship: we will always demonstrate ethical, fair, and respectful behavior among all of our fellow riders, racers, and officials, and remain gracious and humble in both victory and defeat.

1,400,000

FACEBOOK REPORTS THERE ARE BETWEEN 1.4-1.6 SELF REPORTED (FOLLOWERS) OF THE MOUNTAIN BIKERS CATEGORY WITHIN 50 MILES OF SAN DIEGO.

1,700

ASSOCIATIONS WITHIN SAN DIEGO HAVE BETWEEN 1,700 AND 1,800 PAYING MOUNTAIN BIKERS THAT SUPPORT THE TRAILS AND MAINTENANCE OF THE TRAIL NETWORKS IN SAN DIEGO COUNTY.

8,900,000

STATISTA REPORTED THAT 8.9MIL AMERICANS ACTIVELY RIDE MOUNTAIN BIKES ANNUALLY WITH SAN DIEGO HAVING ONE OF THE HIGHEST CONCENTRATION OF MOUNTAIN BIKERS IN THE USA AS OF 2022.

50%

ADTARGETING INC. CONFIRMS THAT 50% OF ALL ADS ON GOOGLE AND FACEBOOK COMBINED IN THE MOUNTAIN BIKE CATEGORY INCLUDE “DOWNHILL MOUNTAIN BIKING” AND “MOUNTAIN BIKE RACING” AT OVER 30MIL AD UNITS.

VISIBILITY GOALS

5,000,000

DELIVER 5,000,000 IMPRESSIONS ACROSS ALL FORMS OF MEDIA AND FOOT TRAFFIC ANNUALLY.

1,000

DELIVER A AMAZING EXPERIENCE THROUGH EVENTS FOR OVER 1,000 INDIVIDUALS ANNUALLY.

FOOT FALL TRACKING

UNLIKE WEB TRAFFIC AND SOCIAL MEDIA DATA REAL WORLD IMPRESSION DATA COLLECTION IS DIFFICULT TO QUANTIFY.

BY DEPLOYING OCCUSPACE TECHNOLOGY AT OUR LARGER EVENTS WE CAN ACCURATELY (90%) DETERMINE HOW MANY IMPRESSIONS WE HAVE DELIVERED. THIS COMBINED WITH OTHER EVENT SPECIFIC METRICS PROVIDED BY THE EVENT ORGANIZERS WE CAN BE CONFIDENT IN OUR EVENT SPECIFIC IMPRESSION DATA.

NEWSLETTER REACH

Currently we are growing our newsletter and believe that by the end of 2025 race season we will have 1000 active opens a month.

ON SITE CHECK-IN

WITH THE USE OF PROMOTIONAL ITEMS, EARLY BIRD & ONSITE REGISTRATION/CHECK IN PLUS IN-PERSONAL ENGAGEMENT WE WILL CAPTURE MORE SPECIFIC ATTENDEE DATA. THIS WILL BE ACCOMPLISHED WITH THE USE OF QRCODES AND A MINIMALIST CHECK IN PROCESS. THE ATTENDEE DEMOGRAPHIC DATA WILL BE USED TO STRENGTHEN PARTNER AWARENESS AND ALLOW FOR A MORE STICKY EXPERIENCE FOR POST EVENT CHAMPAIGNS.

IF BRAND PARTNERS HAVE ADDITIONAL INFORMATION THAT MIGHT BE VALUABLE TO CAPTURE THIS CAN BE ARRANGED.

Events

Event Specific Engagement

Reaching our community at the races, in there local parks and through sponsored skills clinics gives us a unique opportunity into the purchasing habits, likes/dislikes and more.

This also allows us the opportunity to promote a stronger connection with the future generation of gravity athletes for the development of the sport.

Our annual goals throughout the year remain 5Million impressions and 1,000 individuals served.

We make it work

LRSD CORPORATION 501(c)3 is made up of volunteers. The annual operating budget including donated goods value is just ranged between $100,000-$125,000 per year. This is achieved through partnerships, sponsors, paid fundraisers and donors.

2024 Season Results

With 7 supported racers, we had race 93 entries and 61 podiums (Top 5 Finish). Some notable finishes were taking the top 4 spots at Sea Otter Classic DH, 4th place finish at the USAC National Championships, and the over all winners for the SouthRidge 2024 series in 3 categories. We are also on pace to capture several overall wins for the SouthWest DH series.

Professionally Designed and Printed Booth

How it works

August-December

We begin the process of working with sponsors, partners and donors. During this time we develop the schedule, operating budget and general plan for the year ahead.

October - November

October we select the athletes that we will support for the next season and offers go out to those selected. In November we welcome our new team and share there benefits which go into effect in December.

January - October “Race Season”

During this 10 month race season LRSD Corp hosts “Supported Races” where a mechanic is available and all efforts are made to support the athletes that race weekend. This is also the time we ramp up training and work with our two MTB coaches. We provide a full 10 months of structured ride training, athletic development, as well as hydration and nutrition management. This is a factory level program, that includes team maintained race bike, and all the needed maintenance through out the race season.

Throughout the year

We host a series of clinics and community rides to engage the gravity community.

Whats in it for the athlete?

LRSD Corp’s mission is to represent San Diego at the National Championships each year. Depending on fundraising efforts athletes could expect to receive: a complete bike, all parts and accessories to maintain that bike, safety equipment helmet and pads, 10 months of structured coaching, 12 supported races, 12 hosted team dinners and much more. This is all provided at a minimal cost to the athlete.

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